Adidas X Wanderlust Collab
We launched the Adidas x Wanderlust collaboration for International Women’s Yoga Day, producing rooftop yoga classes in both LA and New York. Fatfish handled all the live broadcast elements, seamlessly switching between the two locations while managing every technical aspect of the experience, ensuring smooth participation for both in-person and virtual attendees.
PROJECT
Adidas
CLIENT
Adidas
INDUSTRY
Sportswear
LOCATION
Los Angeles, CA
TIMELINE
2020
PROJECT OVERVIEW
To celebrate International Women's Yoga Day, we partnered with Adidas x Wanderlust to launch their collaboration through a dynamic hybrid event hosted in both Los Angeles and New York. Our team crafted an immersive experience that connected live audiences from both cities with nearly 1 million virtual participants worldwide via a seamless live stream. The yoga classes, held on scenic rooftops with stunning views of the city skylines, offered an unforgettable atmosphere, blending urban landscapes with the peacefulness of yoga practice.
From concept to execution, we ensured flawless technical event production, delivering a smooth and engaging experience for all attendees. Our expertise in hybrid events allowed us to bridge the gap between in-person and virtual participants, creating a shared experience that felt inclusive and unified. This launch not only highlighted the strength of the Adidas x Wanderlust collaboration but also embodied the spirit of International Women's Yoga Day by empowering women across the globe to come together in celebration of wellness.
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